I am a Brazilian Professor, Dean of the International Business School Americas and member of IIE. IBS, in partnership with UNIP, one of the most important Brazilian higher education institutions, have been organizing programs taught in English since 2003 and welcoming international students interested in developing managerial skills through the program “Strategy & Marketing for Emerging Countries”.

I kindly request that you send this scholarship program information to your regularly enrolled students. Second year and up or graduate students are eligible for scholarships.

This program will offer to participants the opportunity for intercultural integration and awareness.  The program is held in São Paulo, more specifically near Paulista Avenue – one of the most modern and safest areas of the city, heart of Latin America financial district and home of the international community in São Paulo.

People from all over the world attend our program, with diverse cultural orientations and understandings, providing a multicultural interaction. Our previous groups were composed of students from more than 25 different countries.

This intensive 2 or 3-week program is designed for students and young professionals, with no restriction on field of study and no background of Portuguese language is required.

Yours sincerely,

Prof. Ricardo Pitelli de Britto, PhD.

PhD in Administration at USP

Graduate Programs Coordinator at UNIP

Dean of the International Business School Americas

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Dear student,

We communicate to all interested candidates that there is a great opportunity to participate in a scholarship program offered by IBS Americas in partnership with UNIP – Universidade Paulista, in São Paulo, Brazil. UNIP is a private university interested in receiving students from all over the world, conveniently located near Paulista Avenue, one of the safest areas of the city, heart of the Latin America financial district and home of the international community in São Paulo.

International students can apply for Scholarship covering up to 70% of enrollment + tuition costs, being eligible second-year students and up or graduates, with no restriction on the field of study and no background of Portuguese Language required. Programs are offered 3 times a year, as follows:

January: 2 weeks

July or August: 3 weeks

We have available the following multicultural program:

  1. Strategy & Marketing for Emerging Countries: this program is taught in English and is focused on the Emerging Countries context.

Contents                                                                                                                                                    

-Strategy & Competitiveness: basic concepts and BRICS countries context (48hrs)

-Strategic and Marketing aspects of conquering markets in low income countries (48hrs)

-Current Economic Scenario of Brazil and other emerging countries (48hrs)

-Industrial and Consumer Markets: key elements for understanding emerging countries (48hrs)

-Foreign Trade and Direct Investment (48hrs)

-Logistics and Structure (48hrs)

-Sustainable Development in emerging countries (48hrs)

-Survival Portuguese and Business Etiquette (optional) (22hrs)

-Guided visits to enterprises and organizations (8hrs)

-Guided visit to the Port of Santos (optional) (4hrs)

  1. Survival Portuguese and Business Etiquette: the course aims at providing students with some basic communicative aspects of the Portuguese language in the business context (22 course-hours).

This is a great opportunity to know Brazil, one of the newest economic powers in the world, opening up new academic and professional horizons for you. Our last groups were composed of students from more than 25 different countries.

How to participate? All interested candidates should contact my assistant, Boris Guedes, at  boris.guedes@ibs-sp.com.br not later than February, 16th of 2015 and you will be given an application form and all detailed information regarding the program.

Best regards,

Prof. Ricardo Pitelli de Britto, PhD.